Mothers against drunk Driving
Despite decades of advocacy, MADD was still fighting an uphill battle against drunk drivers. Far too often, drivers were caught only after an accident – or fatality – occurred.
To stop accidents before they happened, MADD, in collaboration with provincial police across Canada, introduced Project 911. Project 911 allowed people to use the emergency number when they suspected or spotted someone driving while drunk. The primary target of this campaign was 18 to 24-year-olds who are witnesses to impaired driving and the lame excuses that accompany it.
CD: Anthony Wolch AD: Denise Cole CW: James Ansley
Awards: ADCC (Gold)